KEY TAKEAWAYS
- Airbnb launches new campaign aimed at Gen Z travelers in India
- The platform has partnered with hip hop artists, a model, and singer to reach their target audience
- The ‘Stay Your Way’ campaign runs 20 seconds per film
Airbnb has rolled out three short films in India featuring various celebrities to try to recruit more travelers.
The ‘Stay Your Way’ campaign runs 20 seconds per film and shows late-night swims, morning yoga on private balconies, and courtyards turned into cricket pitches, Adgully reports
The campaign, featuring hip hop artist TrickSingh, model Akshara Shivakumar, and actor Ahilya Bamroo in settings designed to look lived-in rather than staged, taps into how Gen Z approaches personal expression across fashion, food, culture, and travel.
What the campaign signals for operators
Celebrities used to attract Gen Z audiences
Airbnb chose influencers with cultural authority among young Indian audiences who already travel in ways that feel unmistakably like them.
That matters because Gen Z search activity has spiked across multiple geographies in recent months, and they seem to specifically be attracted to experiential travel over cookie-cutter hotel stays.
The campaign reflects Airbnb’s continued focus on guest acquisition in high-growth international markets.
Related: Airbnb CEO Brian Chesky will change ‘pre-AI era’ searches mixing hotels and homes
For STR operators targeting younger travelers, the implication is straightforward – properties that allow for personalization, flexible use of space, and social content creation, including use of courtyards, pools, and rooftops, could outperform generic listings as Airbnb floods the zone with Gen Z-focused messaging.
