Key Takeaways

  • The fourth SCALE UK event will run June 9-10 in Brighton, a coastal city about 50 miles south of London
  • SCALE UK will bring together professionals and industry leaders to discuss AI’s impact on short-term rentals
  • The first day of the event is a fully-focused operator day dedicated entirely to AI

The UK short-term rental industry is getting its first dedicated AI conference day, and it opens in six days.

SCALE UK is running two back-to-back events in Brighton —which is located on the south coast of England, roughly 50 miles from London — on June 9-10, 2026.

The event will bring together professionals and industry leaders as artificial intelligence becomes increasingly integrated into short-term rental operations.

“AI is no longer a fun, futuristic idea, it’s central to short-term rental operations, management and marketing. We’re excited to bring innovative ideas to the UK market and inspire attendees to implement them in their own businesses,” Damian Sheridan, Co-Founder and CEO at SCALE told REWire Media in a press release.

We’re also thrilled to be in Brighton this year, a city that is seeing first-hand the changes in tourism patterns. It’s an exciting time to be in holiday rentals,” he added.

The event will kick off on June 9 with a full, operator-focused day dedicated entirely to artificial intelligence. Speakers will cover topics ranging from AI fundamentals to agentic AI and scalable operating models, while exhibitors will showcase real-world AI applications specifically for the vacation rental market.

The second day, June 10, will focus directly on the UK market, with sessions including:

  • A fireside chat with Graham Donoghue, Group CEO at Forge Holiday Group (Sykes Cottages), and Jessica Gillingham, founder and CEO at Abode Worldwide, that will explore how one of the UK’s largest vacation rental businesses are preparing for an era of AI-native operating models and agentic search. 
  • Five key signals shaping the UK short-term rental market and what they mean with Sally Henry of KeyData, and Miro Gospodinov of myDataValue. 
  • The future of short-term rental licensing in the UK with association leaders Alistair Handyside MBE, Chair of the Professional Association of Self-Caterers (PASC UK), Fiona Campbell MBE, CEO of the Association of Scotland’s Self-Caterers (ASSC), and Janet Uttley, CEO of the UK Short Term Accommodation Association (STAA).

Sessions span diversification, branding, market data, tech stack strategy, scaling architecture, and regulation.

Related: Cloudbeds launches conversational AI for hotel operators

How to register for SCALE UK 2026

This is the fourth edition of SCALE UK.

Previous stops hit London in 2023 and 2024 and Manchester in 2025.

The conference targets professional property managers running ten or more units, with attendance projected above 4,000. Two post-event networking sessions are scheduled across both days, giving operators running portfolios at scale a rare environment without vendor noise.

Registration remains open, with a limited number of tickets available via the SCALE Website.