Key Takeaways

  • Short-term rental operators in nearly every global market using dynamic pricing achieved significantly higher occupancy
  • Dynamic pricing tools delivered 30-point occupancy advantages in Italy and similar gaps in Portugal and Mexico.
  • Professional property managers now control up to 72 percent of major global STR markets including the U.S.

Short-term rental owners using dynamic pricing tools have a significant advantage over those who do not, a new study has revealed.

So much so that operators who have adopted dynamic pricing posted occupancy rates 30 percentage points higher than owners in Italy who still rely on static pricing, according to a new report from Rentals United that analyzed more than 362,000 short-term rental properties.

Similar advantages were seen in Portugal and Mexico.

Meanwhile, U.S. operators who have adopted dynamic pricing technology saw a 13-point advantage.

Short-term rental operators in nearly every global market using dynamic pricing achieved “significantly higher occupancy.”

The report warns that relying on a single OTA is becoming a major business risk heading into 2026.

Operators who haven’t adopted dynamic pricing by now are leaving serious money on the table — and the gap is widening fast.

Fewer turnovers, bigger profits for STR hosts

Professional property managers now control up to 72 percent of the market share in Portugal, 69 percent in the U.S., 65 percent in the UK, and 67 percent in Spain.

The study also revealed that the U.S. remains one of the most profitable STR markets in the world.

While travelers are waiting slightly longer to book travel, the study showed that the average length of stay grew by nearly 10 percent from four days in 2024 to 4.42 days in 2025.

Longer stays means fewer turnovers, lower cleaning costs and higher margins for property owners.