Key Takeaways

  • Vrbo’s One Key program gives eligible guests rewards they can use across Vrbo, Expedia and Hotels.com
  • Silver members earn 1 percent in OneKeyCash on eligible Vrbo stays, while Gold and Platinum members earn 2 percent
  • Airbnb still doesn’t offer an equivalent loyalty program, giving Vrbo another way to encourage travelers to come back

Vrbo has something a lot of other booking platforms are still lacking – a loyalty program that gives repeat travelers a reason to come back.

One Key Rewards connects Vrbo with Expedia and Hotels.com, letting travelers earn rewards across all three brands and use them toward future trips. A traveler who earns rewards on a hotel, rental car or another vacation rental can eventually bring those rewards back to Vrbo.

Airbnb currently has no comparable rewards program for repeat guests.

The program is free to join, but travelers have to reach Silver status before they begin earning OneKeyCash on Vrbo stays.

Under Expedia Group’s current One Key terms, Silver members earn 1 percent in OneKeyCash on eligible Vrbo bookings, excluding taxes and fees. Gold and Platinum members earn 2 percent.

OneKeyCash works much like travel credit inside Expedia’s ecosystem. One dollar in OneKeyCash can knock one dollar off an eligible future booking, including participating vacation rentals on Vrbo.

Longer vacation rental stays can move guests up the loyalty ladder

Status is based on what One Key calls “trip elements,” and vacation rentals can add them quickly.

A qualifying Vrbo stay earns one trip element for each completed night. Silver status starts at five trip elements, Gold at 15 and Platinum at 30.

Vrbo's One Key rewards program remains unique among major rental platforms
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That means a seven-night qualifying Vrbo stay can generate seven trip elements after the trip is completed, enough to move a Blue member past the threshold for Silver status for future eligible bookings.

Travel booked elsewhere in the Expedia ecosystem can speed things up further. Hotel nights, rental car days, flights, cruises and qualifying activities can also count toward status, giving Vrbo access to loyalty behavior that stretches well beyond vacation rentals.

That broader ecosystem is what makes One Key particularly interesting for short-term rental owners. A guest doesn’t have to be loyal only to Vrbo to build rewards that can eventually influence another Vrbo booking.

Related: Airbnb car rentals reach 500 daily bookings as Vrbo parent Expedia buys CarTrawler

Expedia Group also offers two One Key credit cards through Wells Fargo. Both earn additional OneKeyCash on eligible Expedia, Hotels.com and Vrbo purchases, while the higher-tier card comes with automatic Gold status.

The cards aren’t necessary to participate, though. Travelers can reach elite tiers simply by completing enough qualifying trips throughout the year.

Rewards from a completed Vrbo stay can take up to 35 days to become available, according to One Key’s current terms.

Once they post, travelers can apply OneKeyCash toward part or all of the cost of a participating Vrbo reservation.

Related: HomeToGo revenue jumps 72% as Interhome acquisition reshapes vacation rental business

For hosts, there is no guarantee a loyalty program determines where a guest books. Price, location, reviews and the property itself still matter.

But One Key gives Vrbo another tool in the fight for repeat travelers. A guest sitting on $100 in OneKeyCash has one more reason to see what Vrbo has available before booking the next trip somewhere else.

And as Expedia keeps connecting more parts of the trip under one rewards program, vacation rentals are increasingly part of a loyalty ecosystem that used to belong mostly to airlines and hotels.

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